Solutions Ethical Standards educationTo try to increase the morale and reduce turnover within the organisation, the company placed a greater emphasis on further educating the staff on the five credos of CSMS. One attempted solution that the organisation made to try to influence and enforce the philosophy of the organisation on the salespeople was to place more emphasis on the ethical issues existing within the organisation. As the company’s reputation relies heavily on its ethical practices, this was considered to be a major focus that needed to be impressed on the staff.