由于客户需求的动态变化和信息获取的日益增多，为客户提供个性化、多样化的

由于客户需求的动态变化和信息获取的日益增多，为客户提供个性化、多样化的服务已成为必由之路。只有那些与客户建立了牢固、长期关系的品牌才是赢家。因此，目前国内外品牌都在不遗余力地寻找与客户建立直接联系、保持客户忠诚度的途径。

由于客户需求的动态变化和信息获取的日益增多，为客户提供个性化、多样化的服务已成为必由之路。 只有那些与客户建立了牢固、长期关系的品牌才是赢家。 因此，目前国内外品牌都在不遗余力地寻找与客户建立直接联系、保持客户忠诚度的途径。

Due to the dynamic change of customer demand and the increasing of information acquisition, it has become the only way to provide personalized and diversified services for customers. Only those brands that have built strong, long-term relationships with customers are winners. Therefore, at present, domestic and foreign brands are sparing no effort to find ways to establish direct contact with customers and maintain customer loyalty.<br>