At present, the teaching auxiliary books of middle school students occupy a large share in the book consumption, and many students' parents have great blindness in the selection of such books due to their low education level, so they can't start in the face of a large number of teaching auxiliary books in large bookstores. How to guide such consumers is a good selling point, and the consumption of such customers has many years of continuity. In particular, it is worth mentioning the management of the excellent books. It is the wish of all parents to look forward to children and women. "Training excellence" is an unavoidable subject. How to choose and sell the excellent books is a selling point. Therefore, the author believes that opening education bookstores will surely lead to a bright future.