Abstract: in the logistics of enterprises, distribution accounts for a large proportion. Reasonable arrangement of distribution routes can not only improve the efficiency of distribution, but also reduce costs and increase efficiency for enterprises. This paper focuses on the problem of Haier Logistics Center distribution route optimization, establishes a vehicle distribution route optimization model with time window, introduces genetic algorithm, uses MATLAB to simulate and analyze the model, and compares with the original method, which provides a certain reference for the logistics distribution route optimization design of today's enterprises.<br>
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