Strengthen brand strength, expand the visibility of products, pay attention to the cultivation of corporate brand image, McDonald's product quality control is to learn, the strict screening of raw materials to make customers feel assured; in cleaning has also made regulations, staff personal hygiene must be in place, in the customer's departure of the desktop cleaning must be done quickly clean value; service, price list must be clear at a glance, smile to meet customers, guide customers to order, timely questioning customer needs, eat or take, tableware complete; carry out the concept of environmental protection, use of environmental paper bags, and meal mat paper, etc. The above advantages of McDonald's make it a good brand Image, the harvest of a large number of loyal customers, these are also worthy of other fast food companies to combine their own positive learning.