Researchers recently asked dozens of shoppers, chosen at random coming out of a FoodBasket supermarket, what they had purchased. The prices of the very same items at the nearest ShopperKing supermarket were totaled and compared with the FoodBasket total. the ShopperKing total averaged five percent higher than the FoodBasket totals. Nevertheless,this result does not necessarily show that shoppers at Shopperking would save money overall by shopping at FoodBasket instead,since?