The general framework of intelligent mining of Meiyou big data. As a community e-commerce company, Meiyou uses big data mining to get through the entire ecosystem. Taking the user as the center, through in-depth analysis of the user, a user portrait is formed, the user's needs are deeply understood, and the personalized transformation of the community makes it more warm and sticky. At the same time, based on the understanding of users, it enables community e-commerce to make accurate recommendations and gain a deep understanding of user needs. Based on the understanding of female users, users are divided into multiple dimensions, and brands and advertisers can accurately place ads and get higher profits. Meiyou uses two systems to store user data. On Alibaba Cloud, user data is mainly stored on ADS, and user characteristics are stored in ADS multi-value columns. The characteristics of the basic dimensions facilitate quick query.