A person is philotimos to the extent in which he conforms to the norms and values of his in-group. These include a variety of sacrifices that are appropriate for members of one’s family, friends, and others who are “concerned with one’s welfare”; for example, for a man to delay marriage until his sisters have married and have been provided with a proper dowry is part of the normative expectations of traditional rural Greeks as well as rural Indians (and many of the people in between).