In fact, Henan Province's cultural tourism market can be expanded to inbound tourism market. The main body of the cultural tourism market can also further expand and expand the tourism market and cultural market, so that the sales model and method of consumption of cultural tourism products can be based on market operation, commodity exhibitions, film and television creation, online promotion and other traditional models and new marketing methods to achieve a breakthrough Cultural tourism market. While developing the cultural tourism industry in Henan Province, the Internet should be actively used for advertising, to expand the domestic market, increase the promotion of cultural tourism in Henan Province, and increase the popularity of the Henan Province cultural tourism market.