Taking Xiamen Gulangyu Homestay as an example, according to Ctrip.com's 1026 online comments about homestay customers' complaints, the content analysis method is used to analyze the complaints of homestay customers, and to study the main problems that homestay customers complain about. The results show that the customer complaints are mainly reflected in dissatisfaction with the facilities and equipment, operating services, overall evaluation and safety hygiene of the homestay operators, and the average response rate of the residents' complaints to the customers is low, and the reply content is mainly aimed at the facilities and equipment and operating services.
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