Thanks to IoT physical objects are seamlessly integrated into the information network where they can become active participants in business processes [5]. Finally, internet of things can provide opportunities of integration between all operational processes such as production and consumption in the value chains. More importantly, industries can be informed about their customer's expectations and demands. Obtainingreal-time information about customer's demands and expectations is easy as a result of the effective use of this technology. Real-time information related to changes occurring in markets can increase awareness of the industries. They can give an accurate and effective response to these changes. Industries can take the right position when faced with this kind of threats as a result of uncertainty in the markets.