In daily management, people often talk about and use the word "incentive", such as incentive mechanism, incentive measures, etc., but they don't know the definition of incentive very well. What is motivation? Organizational behavior research results tell us that motivation is the willingness to achieve goals through high-level efforts, which can meet the needs of individuals. Motivation is the result of the interaction between the individual and the environment, not the individual characteristics of a person. The basic motivation of each individual is different, so the level of motivation among individuals is different, and the level of motivation of the same individual at different times is also different. These concepts involve three key factors: effort, organizational goals and needs. Effort factor is intensity index. When a person is motivated, he will work hard, which is the effect of the intensity of effort. But a high level of effort does not necessarily lead to a high level of work performance, unless the direction of effort is conducive to the organization. Therefore, when we study and apply incentive theory, we should not only consider the quality of efforts, but also consider the direction of efforts. Only when the effort points to the organizational goal and is consistent with the organizational goal, the effort is the most effective, that is, the most effective incentive.
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