女性玩家主要分为两类，一类是“新手”玩家或者说游戏边缘玩家。这类玩家不

Female players are divided into two categories, one is a "novice" player or the edge of a game player. Such players do not indulge in certain games, at the beginning of the game using no clear purpose, for contact with the source of the main game in the game list from the Internet or recommendation. They pay more attention to color values of the game, the game has also asked ease and leisure. Too complex operation will affect the user experience of novice players, such as "King of Glory," "Jedi to survive," this highly technical game because the operation more difficult, as time will result in the loss of some female players. "Love and producer" Most of the players seeing the B station, "Victor made me buy you a black card" on microblogging "white from the handsome" and other hot topics to attract and download follow suit. The other is severe gamers, these players raised with games, like a strong man style game, the game of operational and technical vital to their gaming experience, and these players more spending power. <br>One of the primary reasons for "Love and producers' hot the whole network is the clear positioning, firmly grasp the female players, seeking to break from the massed gaming market. On previous games audience point of view, whether PC or mobile game end pay more attention to attract male players, female-oriented group of casual game market is still a huge gap, a lack of concern for female players. "Love and producers" to fill the female players of the game market, fiction reading style gaming experience lower the threshold, enhanced user stickiness. <br>It is worth noting that the mobile application market research firm DeltaDNA research shows that the proportion of men and women willing players in the game of consumption was 3.3% and 4.5%, while the average value of men and women hand tour players for $ 1.09 and $ 1.57. Thus, there is a huge potential for women players in the market. And "Love and producers" It will be established as a clear target female players, which makes their gaming experience more perfect. Firmly attract the core audience makes the "love and producer" to achieve sustained growth in turnover

女性玩家主要分为两类，一类是“新手”玩家或者说游戏边缘玩家。这类玩家不沉迷于某类游戏，一开始的游戏使用没有明确的目的性，对于游戏的接触源头主要来自于游戏排行榜或互联网推荐。她们更看重游戏的颜值，同时要求游戏具有易操作性和休闲性。太过复杂的操作会影响新手玩家的用户体验，比如《王者荣耀》《绝地求生》这样技术性较强的游戏由于操作难度较大，随着时间的延续会造成部分女性玩家的流失。《恋与制作人》中大多数玩家是看到B站、微博上的“李泽言我给你买黑卡”“白起太帅了”等热门话题吸引而跟风下载。另一类则是重度游戏玩家，这类玩家从小就接触游戏，喜欢男性风格较强的游戏，游戏的操作性和技术性对她们的游戏体验极为重要，并且这类玩家的消费能力更强。<br>《恋与制作人》火爆全网的首要原因之一就是定位明确，紧紧抓住女性玩家，从分众化游戏市场中寻求突围。就以往的游戏受众来看，无论是PC端还是手机游戏更注重对男性玩家的吸引，面向女性群体的休闲类游戏市场还存在巨大空白，对于女性玩家缺乏关注。《恋与制作人》填补了女性玩家的游戏市场，小说阅读式的游戏体验降低门槛，增强了用户黏性。<br>值得注意的是，移动应用市场研究公司DeltaDNA的研究显示，愿意在游戏中消费的男女玩家比例为3.3%和4.5%，而男女手游玩家的平均价值为1.09美元和1.57美元。由此可见，女性玩家的市场地位存在巨大潜力。而《恋与制作人》正是将女性玩家确立为明确目标，才使得自身的游戏体验更加完善。牢牢吸引核心受众使得《恋与制作人》能够实现营业额的持续增长

Female players are mainly divided into two categories, one is "novice" players or game edge players. This kind of player is not addicted to a certain kind of game, the initial use of the game has no clear purpose, and the source of contact for the game mainly comes from the game leaderboard or Internet recommendation. They pay more attention to the beauty of the game, and at the same time require the game to be easy to operate and leisure. Too complex operation will affect the user experience of novice players, such as "glory of the king" and "survival of the Jedi". Due to the difficulty of operation, some female players will lose over time. Most of the players in "love and producer" are attracted by popular topics such as "Li Zeyan, I'll buy you a black card" and "I'm too handsome in white" on station B and Weibo. The other is the heavy game players, who have been exposed to the game since childhood and like the game with strong male style. The operability and technicality of the game are very important to their game experience, and the consumption ability of such players is stronger.<br>One of the main reasons why "love and producer" is so popular in the whole network is to have a clear positioning, to hold on to female players, and to seek breakthrough from the diversified game market. From the perspective of previous game audiences, both PC and mobile games pay more attention to the attraction of male players. There is still a huge gap in the leisure game market for female groups, and there is a lack of attention to female players. "Love and producer" fills the game market of female players. Novel reading style game experience reduces the threshold and enhances user stickiness.<br>It is worth noting that deltadna, a mobile application market research company, shows that 3.3% and 4.5% of male and female players are willing to spend in the game, while the average value of male and female mobile players is $1.09 and $1.57. Thus, the market position of female players has great potential. And "love and producer" is to establish female players as a clear goal, which makes their own game experience more perfect. Firmly attracting core audiences enables "love and producer" to achieve sustained growth in turnover