Consolidation of knowledgePractice is the sole criterion for testing truth. Although we have learned a lot of theoretical knowledge through the marketing planning course for one semester of study, only through practical operation, we can better understand theoretical knowledge. At the same time, we can actively think in practice through our own rich and expanded theoretical knowledge. . Through practice, we can learn a lot of knowledge, we can't learn in class, we can also increase our knowledge. At the same time, we can combine theoretical knowledge with practice to increase understanding and understanding of actual negotiation work.Understand the basic procedures of the market planIn this training, we selected Aokang as the training target, determined the marketing objectives of this plan through research and analysis, determined the marketing mix with the target as the origin, and experienced the whole planning process. Let us experience the whole process of marketing planning activities, and then through the integration of book knowledge, we have a more comprehensive and profound understanding of marketing planning.Cultivate team spiritMarketing planning is a very complex and systematic job that requires the joint efforts of the entire team, and no one can do it. Through a few weeks of getting along and getting along, we can understand the importance of teamwork, learn how to work with others, and how to work with team members. I have also experienced quarrels and disagreements, but through constant coordination, I worked hard for a goal, which made team members understand the principle of mutual concessions, mutual coordination, and mutual trust.