Not only the brand marketing vivid

Not only the brand marketing vivid theory including the symbolic benefit, the functionality benefit, the experience benefit, the brand image has the function attribute, but also has the symbolic attribute and the emotion attribute.The brand marketing theory pointed out that, the enterprise needs to portray the brand image, not only must take the brand the function, the style, the packing and so on, must excavate the brand the invisible image.The brand invisible image is to the brand localization sublimation, it had reflected the brand localization intrinsic demand, is the brand marketing personalized performance, it to establishes the brand consciousness in the consumer heart to have the vital role.The brand product localization molds a bright personalized brand product, directs the consumer to sell consciousness and the direction, satisfies the expense the emotion demand.