The publishing industry plays a sig

The publishing industry plays a significant role in changing the standardized products into commodities of value, rich in cultural capital. The standardized nature of these literary works is underplayed in the distribution and marketing of these commodities and its extraordinary nature and novelty are emphasized. The postcolonial cultural industry, of late, is seen projecting the uniqueness of its literary commodities by running marketing campaigns to launch new writers and creating brand name for its writers. This is evident in the case of both Roy and Adiga. The publishers of the Roy and Adiga’s books ran extensive marketing campaigns for promoting their works and creating a brand name out of them, thereby distinguishing them as different from other writers in the literary market.