随着网络营销的日渐成熟，网上开店面临着无限的市场机会。利用网络营销的资

With the maturity of online marketing, opening a store online is facing unlimited market opportunities. Utilizing the resources, operation, and cost advantages of online marketing, personal online shop allows all users to buy a wide range of low-cost and high-quality goods, and at the same time, they can also handle and sell their own idle items. Personal online shop investment is small and flexible in business methods, which can provide operators with a good profit margin and become a way for many individuals to start their own businesses. Formulating corresponding network marketing strategies according to the characteristics of the Internet is a prerequisite for the success of personal online shop marketing. The strategy of formulating products is the most important factor in the network marketing mix. Any marketing activity always starts with determining what products to provide to the target market, and then it involves making decisions on channels and pricing. <BR>Keywords: online shop, network marketing strategy, product strategy, channel strategy

With the increasing maturity of online marketing, online store opening is facing unlimited market opportunities. Using the resources of network marketing, management, cost advantages, personal online store can let all users buy a wide variety of cheap goods, but also can handle the sale of their own idle items. Personal online shop investment is small, flexible mode of operation, can provide operators with a good profit margin, become a way for many individuals to start a business. According to the characteristics of the Internet to develop the corresponding network marketing strategy is the premise of the success of personal online store marketing. The strategy of developing products is the most important factor in the network marketing mix. Any marketing campaign always starts by determining what products to offer to the target market before it involves decisions about channels, pricing, and so on.<BR>Keywords: online store marketing strategy product strategy channel strategy

With the maturity of network marketing, online stores are facing unlimited market opportunities. Taking advantage of the advantages of network marketing resources, operation and cost, personal online shop can let all users buy a wide variety of cheap and high-quality goods, and can also handle and sell their own idle goods. Personal online shop investment is small, flexible business model, can provide a good profit space for operators, become a way for many individuals to start their own businesses. According to the characteristics of the Internet, it is the premise of the success of personal online shop marketing to formulate the corresponding network marketing strategy. One of the most important factors in the network marketing mix is to formulate the product strategy. Any marketing activity always starts from determining what products are provided to the target market, and then it involves decision-making in terms of channels, pricing, etc.<BR>Key words: online store, online marketing strategy, product strategy, channel strategy<BR>