随着信息技术的快速发展，我国的科技水平随之提高，在科技发展的前提下，我

随着信息技术的快速发展，我国的科技水平随之提高，在科技发展的前提下，我们普通的日常生活也需要娱乐的融合。“短视频”这个词在商业发展和信息科技中得到了人们的广泛关注。本论文的主要内容就是基于目前短视频占据人们日常生活的热度，商家们发现了这一契机，利用抖音、快手等平台的各大网红博主进行销售带货，为了探究商家是如何利用此类短视频平台进行产品销售，及探讨他们的营销策略并进行分析短视频在新媒体的发展，让我们能够更好地理解短视频的应用与娱乐方式。

随着信息技术的快速发展，我国的科技水平随之提高，在科技发展的前提下，我们普通的日常生活也需要娱乐的融合。 “短视频”这个词在商业发展和信息科技中得到了人们的广泛关注。 本论文的主要内容就是基于目前短视频占据人们日常生活的热度，商家们发现了这一契机，利用抖音、快手等平台的各大网红博主进行销售带货，为了探究商家是如何利用此类短视频平台进行产品销售，及探讨他们的营销策略并进行分析短视频在新媒体的发展，让我们能够更好地理解短视频的应用与娱乐方式。

With the rapid development of information technology, the level of science and technology in our country will be improved. Under the premise of the development of science and technology, our ordinary daily life also needs the integration of entertainment. The word "short video" has been widely concerned in business development and information technology. Kwai tiktok is the main content of this paper, which is based on the current short video occupying the heat of people's daily life. Businessmen have discovered this opportunity to use the big red net owners of the big voice, fast hand and other platforms to carry out the sale of goods. In order to explore how the merchants use such short video platform to carry out the product sales, and explore their marketing strategies, and analyze the development of short video in the new media, let's make the sales of the new products. We can better understand the application and entertainment of short video.<br>