The basic principles of Search Engi

The basic principles of Search Engine Marketing Search Engine Marketing, abbreviated as SEM, is based on the way users use Search engines, using users to retrieve information as far as possible Marketing information to target customers. In a word, search engine marketing is a kind of network marketing based on search engine, which makes use of people's dependence on search engine and usage habit to transfer the marketing information to the target customers as much as possible when people retrieve information. There are four levels of search engine marketing objectives: The first is the existence level, that is, to make the enterprise web pages in the main search engines, classified directory to get included in the opportunity. Second, the performance layer, to be included in the search engine on the basis of as good as possible ranking, that is, in the search results have a good performance, high position. Third, the attention layer, that is to improve the site traffic, increase click-through rate. Fourth, the transformation layer, the ultimate goal of SEM is through the increase in traffic into the occurrence of business sales, revenue.