Broadly speaking, marketing activit

Broadly speaking, marketing activities carried out by companies using all networks (including social networks, computer networks; corporate intranets, industry system dedicated line networks and the Internet; wired networks, wireless networks; wired communication networks and mobile communication networks, etc.) can be called For network marketing. In a narrow sense, all marketing activities that use the Internet as the main marketing method to achieve certain marketing goals are called network marketing. The concept of 2016 is: Internet marketing is based on the Internet and social network connecting enterprises, users and the public, delivering valuable information and services to users and the public, planning, implementation and operation to achieve customer value and corporate marketing goals Management activities. Compared with the traditional definition of online marketing before 2015, the definition of online marketing (2016) embodies some new features: (1) It embodies the ecological thinking of online marketing: Internet marketing is based on the Internet, but it is not only connected Computers and other smart devices, and more importantly, establish connections between enterprises and users and the public. Connection becomes the basis of online marketing. (2) Highlighting the core position of people in online marketing: The social network established through the Internet is based on people, and people are the core of online marketing. Everything starts with people, not network technology, equipment, programs or web content. (3) Emphasize the customer value of network marketing: creating value for customers is the starting point and goal of network marketing, and network marketing is a value relationship network centered on customers. (4) Continuation of the systemicity of network marketing activities: The systemicity of network marketing is one of the basic principles that have been tested in long-term practice. The content of network marketing includes planning, implementation and operation management, not just a certain method or a certain The application of the platform, the operating mode of seeing trees but not forests is a one-sided understanding of network marketing.