Descriptive logo is a kind of logo, which contains text or visual design elements (or a combination of both), which can clearly convey the type of products or services the brand is marketing. For example, Burger King's logo and New York Islanders' logo are both descriptive. The former includes the word "hamburger" and two hamburger breads. The latter includes hockey sticks and hockey. In contrast, McDonald's and Minnesota Wild's logos are non descriptive. The design elements they contain do not indicate the type of products or services these brands are selling..
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