Based on the attendance of only 654,849 people in 2019-2020, in order to increase the number of visitors and the violent light rate on social media, it is hoped that the number of visitors will increase by 20% in the fourth quarter of next year, and that each employee must be clear about the target, and performance evaluations must be used to measure whether employees are aware of the organization's goals, track employees' efforts to promote the history museum, and finally analyze whether the target customer's contact rate on social media can be achieved. There are many exhibitions and activities in the history museum, and if more effective promotion methods can be used to make more target audiences understand, can increase the retention rate of customers, will not make customers lose the enthusiasm to visit. Goals and positioning are relevant, can increase the positioning of the brand strategy, attract more potential customers, make them more impressed, to achieve this goal is very likely. In time to give the history museum more motivation to achieve the goal, so in the next year a year to set an increase of 20% fixed attendance, half a year to conduct a review to check whether the number of visitors increased, and then make adjustments, which can make the results in a year's time better.
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