as the asian shade expert, shu uemura launched, in march 2019, its new signature foundation, unlimited breathable lasting foundation marking a new chapter in shu uemura’s foundation history.bringing into play the experience of shu uemura’s makeup artists and the asian women typology study, unlimited offers 25 tailor-made shades to match all asian skin tones and has become a hot-selling item among asian millennials.building on the unprecedented success of unlimited foundation, the unlimited family has grown to include a full range of professional face products to meet the needs and aspirations of asian millennials when it comes to face makeup.“beautiful makeup starts with a beautiful canvas.”- mr. shu uemura