More recent findings report that income is more strongly associated with happiness for individuals paid by the hour than by salary due to the impact on feelings of self-worth.Studies tracking changes in a population’s reported level of happiness over time are also an interesting source of information on this subject. Gross domestic product per capita has significantly increased in much of Western Europe, the USA and Japan since World War II, but people’s sense of well-being, as measured by surveys has shown only mild improvements. It is believed that some of this is due to technological advances that have a significant lifestyle impact on one generation e.g. the washing machine, that are taken for granted by subsequent generations. This also relates to the idea of the “hedonic treadmill”—see Chap. 4.