网络营销中，网络意见领袖是核心和关键：他们利用自己的影响力和关注度，通

Network marketing, the network is the core and key opinion leaders: They use their influence and attention, through personal experience, advertising endorsements, etc., for their fans were persuasive strong "Amway", the public attention transferred to their endorsement of the merchandise to promote sales. As the two-step flow of communication modes lack of feedback, interaction mechanisms, therefore using only two network marketing mode of transmission is not enough, consider the reaction of consumers.

In network marketing, network opinion leaders are the core and key: they use their influence and attention, through personal experience, endorsement advertising and other ways to convince their fans of the more persuasive "Amway", the public's attention to their endorsement of goods to promote sales. Because the two-level communication model lacks feedback and interactive mechanism, it is not enough to use the two-level communication mode in network marketing, but also to consider the consumer's reaction.

In online marketing, online opinion leaders are the core and key: they use their own influence and attention, through personal experience, endorsements and other ways to persuade their fans to "Amway", and turn the public's attention to the products they endorse to promote sales. Due to the lack of feedback and interaction mechanism in the two-level communication mode, it is not enough to only use the two-level communication mode in the network marketing, but also consider the response of consumers.