It is difficult for SMEs to raise funds to increase the demand for equity crowdfunding. Equity crowdfunding focuses on helping emerging SMEs and micro enterprises. Internet financial models such as equity crowdfunding effectively complement traditional funding routes. Individuals and SMEs can take advantage of equity crowdfunding to raise startup funding at low cost. It promotes corporate innovation and development Increasing inhabitant wealth provides capital for stock crowdfunding, and increasing inhabitant wealth increases the demand for wealth management. Equity crowdfunding is becoming an investment method. The surge in crowdfunding is also increasing the expertise of crowdfunding.