就以我自己的使用经验来说，一旦我搜索了某一类商品，从那之后小红书就会自

就以我自己的使用经验来说，一旦我搜索了某一类商品，从那之后小红书就会自动推送相关商品的广告和博文给我。例如，曾经一段时间我搜索过适合油性头发的洗发水，后来我每次打开小红书，都会看到很多与洗发水相关的内容。在新媒体时代，很多网络平台，特别是与购物或消费相关的平台，都会使用大数据的功能来进行个性化的内容推送，使海量内容能够得到最高效率的曝光，以此来促进女性的消费行为。

Based on my own experience, once I search for a certain kind of goods, xiaohongshu will automatically push the advertisements and blog posts of relevant goods to me. For example, I searched for shampoo suitable for oily hair for some time. Later, every time I open the little red book, I will see a lot of shampoo related content. In the new media era, many network platforms, especially those related to shopping or consumption, will use the function of big data to push personalized content, so that massive content can be exposed with the highest efficiency, so as to promote women's consumption behavior.<br>

As far as my own experience is concerned, once I search for a certain kind of goods, Xiaohongshu will automatically push advertisements and blog posts of related products to me. For example, I once searched for shampoo suitable for oily hair, and every time I open Xiaohongshu, I will see a lot of shampoo-related content. In the new media era, many online platforms, especially those related to shopping or consumption, will use the function of big data to push personalized content, so that massive content can be exposed with the highest efficiency, thus promoting women's consumption behavior.