A mantle pricing strategy, also known as a zero-or-missing pricing, that is, a non-integer price at the end of a zero. Most consumers are willing to accept the tail price when buying products, especially consumer goods in general. Such as 0.99 yuan, 9.98 yuan, etc. Although the price is only a few cents or a few cents apart from the integer, but gives a low single-digit feeling, in line with the psychological desire of consumers for integrity.<br>Sub-pricing refers to the relatively simple division of similar goods into several grades, each set a price, in order to simplify the transaction procedures, save customer time. For example, operating shoes, socks, underwear and other commodities, is from XX to XX for a gear, a price.
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