时代在发展，传统营销方式现在很少能产生像之前一样的营销效果，跨界营销逐

With the development of the times, traditional marketing methods rarely produce the same marketing effects as before. Cross-border marketing gradually attracts people's attention and attracts attention in the marketing market. More importantly, there are signs that brands with different market positioning will choose different cross-border marketing methods. The article analyzes the marketing methods of Uniqlo, NetEase Cloud and Coca-Cola, and concludes that partners should be selected according to brand positioning, to ensure the consistency of target groups, and to create successful cross-border marketing through celebrity effects and form innovation. <br><br>However, there are still problems and challenges. For example, when conducting cross-border marketing, brands will rely too much on cross-border marketing and gradually blur their self-positioning. Cross-border marketing tends to develop in the short term, lacking a protection mechanism for risk prevention in the later period, and it is difficult to guarantee the quality development in the later period. . But for new marketing methods, the shortcomings and mistakes are understandable. Brands can conduct environmental investigations in advance, use big data to integrate, establish risk prevention mechanisms, follow up with the development of the times, and finally establish a good brand image. . <br><br><br>Due to limited writing profession and knowledge, there are many shortcomings in the research process. One is that there is no authoritative and unified concept in the current cognition and research of cross-border marketing, and lack of authoritative theoretical support. The second is that the case study is not meticulous and in-depth, and the conclusions summarized need to be verified in terms of practicality and universality. Further research is still needed in the future, and it is hoped that more researchers will supplement and improve cross-border marketing.

Times are developing, traditional marketing methods are now rarely as effective as before, cross-border marketing gradually attract people's attention and attract attention in the marketing market. More importantly, there are signs that brands with different market positionings will choose different cross-border marketing methods. By analyzing the marketing methods of uniqlin, NetEase Cloud and Coca-Cola three different enterprises, this paper summarizes the conclusion that partners should be selected according to brand positioning, ensure the consistency of target groups, and create successful cross-border marketing through celebrity effect and formal innovation.<br><br>However, the problems and challenges are still there, for example, in cross-border marketing, brands will rely too much on cross-border marketing gradually blurred self-positioning, cross-border marketing tends to short-term development, the lack of protection mechanism for late-stage risk prevention, it is difficult to ensure the late-stage high-quality development. However, for the new marketing methods, shortcomings and mistakes are understandable, brands can do a good job in advance environmental survey, the use of big data for integration, the establishment of risk prevention mechanisms, follow up the development of the times, and ultimately establish a good brand image.<br><br>Due to the limited writing major and knowledge, there are many shortcomings in the research process. First, there is no authoritative and unified concept for the cognition and research of cross-border marketing, and there is no authoritative theoretical support. The second is that the case study is not detailed and in-depth enough, and the conclusion of the summary needs to be verified in terms of practicality and universality. Further research is needed in the future, and it is hoped that more researchers will supplement and improve cross-border marketing.

With the development of the times, traditional marketing methods can rarely produce the same marketing effect as before. Cross border marketing gradually attracts people's attention and attracts attention in the marketing market. More importantly, there are signs that brands with different market positioning will choose different cross-border marketing methods. By analyzing the marketing methods of UNIQLO, Netease cloud and Coca Cola, this paper concludes that we should choose partners according to brand positioning, ensure the consistency of target groups, and create successful cross-border marketing through celebrity effect and form innovation.<br>However, problems and challenges still exist. For example, in cross-border marketing, brands will rely too much on cross-border marketing, gradually blur their self positioning, cross-border marketing tends to develop in the short term, and lack of protection mechanism for risk prevention in the later stage, so it is difficult to ensure the high-quality development in the later stage. But for the new marketing method, there are shortcomings and mistakes are understandable. The brand can establish a good brand image by doing a good environmental survey in advance, using big data for integration, establishing a risk prevention mechanism, following up the development of the times.<br>Due to the limitation of writing major and knowledge, there are many deficiencies in the research process. At present, there is no unified concept and authority of cross-border marketing. Second, the case study is not detailed and in-depth, and the conclusion needs to be verified in terms of practicality and universality. Further research is needed in the future, and more researchers are expected to supplement and improve cross-border marketing.<br>