Importantly, research suggests not only that individuals like to have a reason for their actions but also that the presence vs. absence of the reason seems to play a much greater role than the quality or relevance of the reason. For example, Langer et al. (1978) demonstrated that the seemingly irrelevant and obvious reason of needing to make copies increased compliance with the request to be allowed to use a copy machine from 60% to 93%. Since the actual reason given was irrelevant, it was the word because, not the information that followed it, that resulted in greater compliance.