整合营销传播一般简称整合营销，是指以消费者为核心重组企业行为和市场行为

Integrated marketing communication is generally referred to as integrated marketing, which refers to reorganizing corporate behavior and market behavior with consumers as the core, using various forms of communication in a comprehensive and coordinated manner, and delivering consistent product information with a unified goal and unified communication image to achieve Two-way communication with consumers quickly establishes the status of product brands in the minds of consumers, establishes a long-term close relationship between brands and consumers, and more effectively achieves the purpose of advertising and product marketing. Integrated marketing communications can effectively solve the current phenomenon of Mark Marketing's online marketing "East One Hammer West One Stick", advocates the integration and reorganization of corporate marketing and communication activities, such as advertising, promotion, public relations, news, direct sales, packaging, product development Allow consumers to obtain consistent information on the Mark Wafi brand from different information channels to enhance the consistency and integrity of brand appeals. Implement unified configuration and unified use of information resources to improve resource utilization. This makes all marketing and communication activities have a broader space, and the available communication methods have been greatly increased. The central idea of ​​integrated marketing communication is to surround the brand, make the same voice, combine and coordinate the use of various marketing communication tools to meet customer needs

Integrated marketing communication generally referred to as integrated marketing, refers to consumers as the core restructuring of corporate behavior and market behavior, comprehensive and coordinated use of various forms of communication, with unified objectives and unified communication image, the transmission of consistent product information, to achieve two-way communication with consumers, quickly establish the status of product brand in the minds of consumers, establish a long-term close relationship between brands and consumers, more effectively achieve the purpose of advertising communication and product marketing. Integrated marketing communication can effectively solve the current mark Huafei's existence of network marketing "East one head and one stick" phenomenon, advocating the enterprise's marketing and communication activities, such as advertising, promotion, public relations, news, direct sales, packaging, product development integration and reorganization so that consumers from different information channels to obtain consistent information on the Mark Huafei brand, in order to enhance the consistency and integrity of brand demands. We will make unified allocation and use of information resources to improve the utilization rate of resources. This makes all marketing and dissemination activities have a wider space, can be used in the mode of communication greatly increased. The central idea of integrated marketing communication is to focus on the brand, make the same voice, combine and coordinate the use of various marketing communication tools to meet customer needs

Integrated marketing communication is generally referred to as integrated marketing, which refers to the reorganization of enterprise behavior and market behavior with consumers as the core, Use various forms of communication in a comprehensive and coordinated way, deliver consistent product information with a unified goal and a unified image, realize two-way communication with consumers, quickly establish the position of product brand in the minds of consumers, establish a long-term close relationship between brand and consumers, and more effectively achieve the purpose of advertising communication and product marketing. Integrated marketing communication can effectively solve the problem of "one hammer in the East and one stick in the west" in the current network marketing of McAfee. It advocates that the marketing and communication activities of enterprises, such as advertising, promotion, public relations, news, direct selling, packaging and product development, should be integrated and reorganized so that consumers can get consistent information about the brand of McAfee from different information channels, so as to enhance the appeal of the brand Consistency and integrity. The information resources should be allocated and used in a unified way to improve the utilization rate of resources. This makes all marketing activities and communication activities have a broader space, and the communication methods that can be used are greatly increased. The central idea of integrated marketing communication is to make the same voice around the brand, combine and coordinate the use of various marketing communication tools to meet customer needs<br>