In order to consider your innovative products or services a success,you need customers to see value in these products and services.What agile prototypes, and MVPs give you is your customers’perspective, their feedback, and their input on your ideas. How dothey react to your new product or service or business idea? Is itsolving their problems like you thought it would? Is it causing newproblems? Are they encountering any gaps or frustrations? Thisinformation is the gold you are looking for. If you put innovationpractices into place in your company, come up with several newideas, and take your top idea and deliver a prototype to a pilotgroup of customers, then you have been following some soundinnovation practices.