随着线上红利消失、线下渗透率下降，行业进入融合求变期，以消费者为中心的

With the dividend disappear online, offline permeability decline, industry and change into the integration period, consumer-centric consumption of whole channels become mainstream. Full channel consumption has become the new norm, international brands favored a comprehensive business platform, build local brands focus on a single brand stores, social media has become an important channel live beauty makeup transformed valid.

With the disappearance of online dividends, offline penetration rate decline, the industry into the convergence of change, consumer-centered omni-channel consumption gradually into the mainstream. Full-channel consumption has become the new normal, international brands favor integrated e-commerce platform, local brands focus on single-brand store construction, social media and beauty live streaming has become an important channel for effective transformation.

With the disappearance of online dividends and the decline of offline penetration, the industry has entered a period of convergence and change, and consumer centered Omni channel consumption has gradually become the mainstream. Omni channel consumption has become the new normal, international brands favor comprehensive e-commerce platforms, local brands focus on the construction of single brand stores, and social media and live beauty show have become important channels for effective transformation.