Through research, it is found that O2O integrates resources through the Internet and attracts consumers to shop online through various network marketing activities. O2O provides consumers with offline products and services. The core of this model is logistics, that is, how to deliver products to consumers, and then consumers experience consumption. Online and offline are interdependent and complementary. Effective online marketing and promotion can attract a large number of consumers; a good offline consumer experience can bring traffic and popularity, thus forming a virtuous circle.
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