The development of XLL Company has reached the bottleneck period, and the gap with the peer companies founded in the same period is increasing, there is no industry status and presence, and the company's overall profit rises slowly. XLL companies want to continue to survive and develop in the industry, they must demand breakthroughs and change strategies. The main purpose of this research is to help XLL Company to sort out and analyze the feasible marketing strategies put into practice. It is an urgent task for the company to increase the company's operating income through effective marketing strategy optimization countermeasures.
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