Immune health has been a pillar of the dietary supplement industry, but last year's outbreak of new crown pneumonia created unprecedented demand. A consumer survey conducted by Innova Market Insights in March 2020 showed particularly strong growth in consumption of immune-enhancing products in Asia and South America. More than 70 percent of Indian and Indonesian consumers are opting for more immune system-boosting products, and nearly 40 percent in the United States. At the same time, consumers such as Germany and the Netherlands have increased in proportion to healthy consumption. The outbreak has brought challenges to the industry, many new immune products have emerged in the market, consumers are becoming more and more interested in medicinal bacteria, mushroom product development will also become the focus of immune health research and development
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