In the context of Internet +, marke

In the context of Internet +, marketing new media can further expand the company's overall development space. Traditional marketing methods mainly use advertising and promotional activities. This marketing model can attract a large number of consumers. However, due to the limited coverage of promotional channels and the small impact of marketing and publicity, many consumers still know nothing about these marketing and publicity. Due to the poor brand effect of the company itself, even consumers will choose to wait and see, the actual consumption situation is not optimistic in the end. However, due to the lack of scientific and reasonable marketing methods and target planning, enterprises have actually increased the pressure of operation and management in the process of investment in advertising costs, and their economic benefits have not been significantly improved. "Internet plus" based new media marketing model can effectively avoid these problems. The new media marketing model can be guided according to user needs and develop targeted marketing plans for different consumer groups. This new media marketing promotion method based on consumer preferences and consumption habits, with the help of scientific algorithms and big data analysis, can maximize the consumer's personal consumption preferences, and has a unique and accurate marketing advantage. By using new media marketing methods, companies can reduce a lot of useless work in traditional marketing methods, and conduct corporate publicity programs where consumers really need them, thereby improving the overall economic benefits and brand effects of the company in all directions.