The original intention of "Ice Bucket Challenge" was good, that is, it wanted more people to experience the pain of "freezing people" and called on people to help ALS patients. This has indeed played a positive role. But as time goes by, people focus on "who has more ice water", "who has more ice" and "who donates more money". This book deviated from the predetermined track, but people went on happily, and even commented on "the most creative award" and "the most authentic award". I think the reason for this situation is probably the so-called "star effect".
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