为了实现在消费者心目中建立鲜明品牌联想的战略目标，品牌管理的职责和内容

为了实现在消费者心目中建立鲜明品牌联想的战略目标，品牌管理的职责和内容主要包括：建立以品牌核心价值为核心的品牌识别体系，然后利用品牌识别系统整合企业的所有价值活动（将营销传播活动呈现给消费者），同时优化有效的品牌战略和品牌结构，不断提升品牌资产的附加值，最大限度地合理利用品牌资产。品牌资产。翁向东，著名品牌战略专家，从事品牌战略咨询与研究多年。本文认为，有效创建强势品牌的关键是围绕以下四个步骤做好品牌管理工作：

为了实现在消费者心目中建立鲜明品牌联想的战略目标，品牌管理的职责和内容主要包括：建立以品牌核心价值为核心的品牌识别体系，然后利用品牌识别系统整合企业的所有价值活动（将营销传播活动呈现给消费者）， 同时优化有效的品牌战略和品牌结构，不断提升品牌资产的附加值，最大限度地合理利用品牌资产。 品牌资产。 翁向东，著名品牌战略专家，从事品牌战略咨询与研究多年。 本文认为，有效创建强势品牌的关键是围绕以下四个步骤做好品牌管理工作：

In order to achieve the strategic goal of establishing distinct brand association in the minds of consumers, the responsibilities and contents of brand management mainly include: establishing a brand identification system with brand core value as the core, then integrating all value activities of the enterprise (presenting marketing communication activities to consumers) by using the brand identification system, optimizing effective brand strategy and brand structure, and constantly Enhance the added value of brand equity and make the best use of brand equity. Brand equity. Weng Xiangdong, a famous brand strategy expert, has been engaged in brand strategy consultation and research for many years. This paper argues that the key to effectively create a strong brand is to do a good job in brand management around the following four steps:<br>