Similarly, consider the hyperopic c

Similarly, consider the hyperopic consumer’s aversion to luxury products. As discussed above, hyperopic consumers may see the purchase of a luxury automobile as a threat to their long-term goal of financial security. High-level construal of the same product, however, may prompt high hyperopia consumers to redirect attention to the luxury purchase’s ability to promote a long-term goal, for example, making a good long-term investment. Thus, the inconsistency between a luxury option and the hyperopic tendency of consumers is reduced, and the likelihood of choosing the luxury option increases. As Trope et al. (2007) observe, Kivetz and Simonson’s (2002) results suggest this relationship, demonstrating that increased temporal distance strengthens the likelihood that consumers will precommit to a luxury over a necessity (i.e., they will sense and remedy their own hyperopic tendencies). We suggest that this higher level of abstraction allows the consumer to reframe the luxury as part of a larger-scale “life satisfaction,” “financial well-being,” or “just reward” goal. Formally, we propose the following hypotheses: