随着智能手机和平板的普及，加上4G和wiFi的覆盖，甚至未来的5G，无

With the popularity of smartphones and tablets, plus the coverage of 4G and wiFi, and even 5G in the future, wireless traffic is rising rapidly! Along with this, everyone began to realize a new problem, that is, what should be done at the wireless end, and how to improve the conversion rate of the wireless end? To solve this problem, we must first know when consumers are shopping on the wireless side, what is the shopping habits of the wireless side, and then we can understand the visual difference between the wireless side and the PC side, and then do a good conversion rate of the wireless side! <br><br><br><br>E-commerce design <br><br>depends on different platforms and shopping time. Users are relatively rational when shopping on computers. Generally, users have a lot of time, they can open multiple web pages, and they can slowly choose products on the website. However, online shopping on the mobile side is not such a state of mind. Users will use "fragmented and fragmented time to stroll around casually, and the APP is one-way, only one page can be opened at a time. That is to say, their shopping willingness will be reduced, and more Mainly for the purpose of spending time on perceptual consumption. The essential difference is the difference in consumer psychology. A good mobile e-commerce must grasp every subtle difference in consumption. <br><br>The reasons for the low conversion rate of Taobao ’s wireless stores are probably: the sales volume is not high enough and The price is not targeted enough, the main picture of the baby is not attractive, the details page is not attractive, the promotion is not strong enough, the store layout is not reasonable, the brand awareness is too poor, the evaluation is too poor, and the Want Want reply is too slow. The conversion rate of the wireless terminal needs to consider the following issues: <br><br>First, sales and prices must have certain advantages <br><br>. Most shopping on the wireless side will be purchased on the first page, and the number of pages turned to the second. The leading sales volume is very important. The low-end transaction at the wireless end is relatively high, so when promoting the wireless end, try to push the lower price and the sales volume is easy to rush to the front Products! In addition, on the price label, you should also pay attention to the price, which mainly shows the low price, because the lower price of the wireless terminal is easier to deal with. The more functional and bulky high-priced products will still be compared on the PC side. Many. The <br><br>baby main picture should have a clear division of labor and be extremely attractive<br><br>Online shopping mainly looks at the main picture and evaluation, the wireless end is even worse, of course, because the evaluation displayed on the wireless end is not enough, the main picture is more important. Whether it is a copy or a product picture, the artist must enhance the beauty and a certain sense of stimulation when designing. If the main picture is not exciting enough, or the background picture feels very fake, the buyer will feel disgusted, and then there will be a sense of difference in the heart, which will affect the judgment of consumers, and the natural customer's miss rate will be high. It is no exaggeration to say that the main image should be used as a detail page! <br><br>The detail page needs to be simple and direct to <br><br>use the wireless terminal for shopping. In fact, most of the time is used for fragmentary time, such as before and after sleeping, before and after eating, taking the bus, and waiting for friends. Taobao once published a set of data from 10 am, 14 pm and 20 pm to 22 pm. Shopping peaks for women's clothing appeared, and consumers also formed a new habit of shopping on mobile websites before going to bed. These times will be boring, and there is a high probability of clicking to switch. <br><br>Therefore, the wireless details page is not a reduced version of the PC at all. The wireless end pays more attention to enlarge the buyer's buying desire in the shortest time, so the selling point should be more refined and accurate. For most categories, promotional posters + product information + core selling points + details display + guarantee commitment, five modules are enough.

随着智能手机和平板的普及，加上4G和wiFi的覆盖，甚至未来的5G，无线端的流量迅猛上涨！随之而来的是大家开始意识到一个新问题，就是无线端的视觉应该怎么做，无线端的转化率要怎么提升？要想解决这个问题，我们首先得知道消费者都在什么时候在无线端购物，无线端的购物习惯是什么，然后才能搞清楚无线端和PC端视觉的区别，进而做好无线端的转化率！<br><br><br><br>电商设计<br><br>由于依赖的平台和购物时间不同，用户使用电脑购物的时候相对比较理性，一般是用户有大量的时间，可以打开多个网页，可以慢慢地去网站上挑选商品。而移动端的网购则不是这样的心境，用户会利用“碎片化的零碎时间随便逛逛，并且APP是单程的，一次只能打开ー个页面。也就说他们的购物意愿强烈度会降低，更主要是为了打发时间的感性消费。本质区别就是消费心理上的差异，做好移动电商必须抓住每一个细微的消费区别。<br><br>淘宝无线端店铺转化率低的原因大概有：销量不够靠前且价格上针对性不够、宝贝主图无吸引カ、详情页不吸引眼球、促销力度不够强、店铺布局不够合理、品牌知名度太差、评价太差，以及旺旺回复速度太慢等。要想做好无线端的转化率，得思考以下几个问题：<br><br>首先销量和价格要有一定优势<br><br>无线端大部分购物都会在第一页购买，翻到第二页的屈指可数，销量领先显得非常重要，还有无线端的低价成交比较高，所以在做无线端的推广，要尽量推较低价格且销量容易冲到前面的产品！另外在价格的标注上，也要注意用区间标价，主要显示低价，因为无线端较低价格更容易成交。而功能性较强的和大宗高价的产品，还是会在PC端成交比较多。<br><br>宝贝主图要有明确的分工，并且具备极强的吸引力<br><br>网购主要是看主图和评价，无线端更甚，当然因为无线端显示的评价不够多，所以主图更加至关重要。无论是文案还是产品图，美工在设计的时候一定要提升美感和一定的刺激感。如果主图不够刺激，或者背景图感觉很假，买家会产生反感，进而心里会产生落差感，这样就会影响消费者的判断，自然顾客的跳失率就会很高。可以毫不夸张地说，要把主图当作详情页来做！<br><br>详情页要简单、直接有效<br><br>用无线端购物其实大部分用的都是零碎时间，例如睡觉前后、吃饭前后以及坐公交、等朋友等这些时间。淘宝就曾公布过一组数据早上10点、下午14点和晚上20点持续到22点，女装出现购物高峰，临睡前消费者也形成了拿着手机逛购物网站的新习惯。这些时间会比较无聊，点击切换的概率很高。<br><br>所以，无线端详情页根本不是PC端的缩小版，无线端更加注重在最短的时间内把买家的购买欲望放大到最大，所以卖点应该更加精炼准确。对大部分类目来说，促销海报＋产品信息＋核心卖点＋细节展示＋保障承诺，五大模块即可。

With the popularization of smart phones and tablets, the coverage of 4G and WiFi, and even 5g in the future, the traffic of wireless terminal is rising rapidly! What follows is that we start to realize a new problem, that is, how to do the vision of the wireless terminal, and how to improve the conversion rate of the wireless terminal? To solve this problem, we must first know when consumers are shopping in the wireless terminal and what is the shopping habit of the wireless terminal, then we can make clear the difference between the vision of the wireless terminal and the PC terminal, and then do a good job in the conversion rate of the wireless terminal!<br>E-commerce design<br>Due to the different platform and shopping time, users are relatively rational when using the computer to shop. Generally, users have a lot of time, can open multiple web pages, and can slowly go to the website to select goods. However, online shopping on the mobile end is not such a mood. Users will use "fragmented time to stroll around, and the app is one-way, and can only open one page at a time. That is to say, the intensity of their shopping will be reduced, more importantly, to pass the time of emotional consumption. The essential difference is the difference in consumer psychology. To do well in mobile e-commerce, we must grasp every subtle consumer difference.<br>The reasons for the low conversion rate of Taobao's wireless stores are as follows: the sales volume is not high enough and the price is not targeted enough, the main map of the baby is not attractive, the details page is not attractive, the promotion is not strong enough, the store layout is not reasonable, the brand awareness is too poor, the evaluation is too poor, and the response speed of Wangwang is too slow. In order to improve the conversion rate of wireless terminals, the following questions should be considered:<br>First of all, sales volume and price should have certain advantages<br>Most of the wireless shopping will be purchased on the first page, and only a few of them turn to the second page. It is very important to have a leading sales volume. In addition, the low price of the wireless terminal is relatively high, so in the promotion of the wireless terminal, we should try to push a lower price and the sales volume is easy to rush to the front products! In addition, we should also pay attention to using interval pricing to mark the price, mainly showing the low price, because the wireless terminal is easier to deal with lower price. However, the products with strong functionality and high price will still be sold more on the PC side.<br>Baby master map should have clear division of labor and strong attraction<br>Online shopping mainly focuses on the main map and evaluation, especially on the wireless end. Of course, the main map is more important because there are not enough evaluations displayed on the wireless end. Whether it's copywriting or product drawing, artists must enhance aesthetic feeling and certain sense of stimulation when designing. If the main map is not stimulating enough, or the background map feels very false, the buyer will be disgusted, and then there will be a sense of gap in mind, which will affect the judgment of the consumers, and the jump rate of the natural customers will be very high. It is no exaggeration to say that the main map should be made as a detail page!<br>The details page should be simple, direct and effective<br>In fact, most of the time spent on wireless shopping is fragmentary, such as before and after sleeping, before and after eating, taking the bus, waiting for friends and so on. Taobao once published a set of data from 10 a.m., 14 p.m. and 20 p.m. to 22 p.m., and women's clothing appeared shopping peak. Before going to bed, consumers also formed a new habit of shopping websites with mobile phones. These times are boring and the probability of clicking to switch is high.<br>Therefore, the details page of wireless terminal is not the miniaturized version of PC terminal at all. Wireless terminal pays more attention to enlarge the buyer's purchase desire to the maximum in the shortest time, so the selling point should be more refined and accurate. For most categories, promotion poster + product information + core selling points + details display + guarantee commitment, five modules are enough.<br>