The study procedure was similar to

The study procedure was similar to that of study 1a. Specifically, respondents were instructed to imagine that they were at a restaurant deciding whether to order a key lime pie for dessert. Subjects in the OOS absent condition then indicated their purchase likelihood of the target key lime pie. Before marking their purchase likelihood of the target option, subjects in the OOS present, same product category condition were told that when the waiter comes to take their order, he informs them that the special dessert of the day was warm Death by Chocolate cake, but that it was no longer available. Conversely, subjects in the OOS present, different product category condition were told that when the waiter comes to take their order, he informs them that the special wine of the day was Suttor Home Moscato, but that it was no longer available. Subjects in both OOS conditions then indicated their purchase likelihood of the key lime pie.