Enterprises can use social media to better understand the needs of customers, and make timely feedback, so as to constantly adjust marketing strategies. The interactivity of social media naturally improves the two-way communication of internal and external information of enterprises, and it is also a more timely, accurate and high-quality communication and feedback between enterprises and consumers, and between consumers and consumers. Through social media, enterprises can get really accurate customer demand information, so as to provide better services.
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