Net red + star personalized collocation. Fashion brands often invite celebrity spokespersons to increase their exposure and popularity, so as to occupy a place in the fashion field with stronger influence. Because stars have a certain fan base, many fans will have the desire to consume because of the star elements, and enhance their recognition and loyalty to the clothing brand. In addition, under the background of the new era, social culture is developing in a diversified direction, thus extending the social occupation of Internet celebrity. To a certain extent, there is a certain degree of similarity between Internet celebrities and stars, and they both have a strong fan base. Therefore, in order to in order to further enhance the attraction of the clothing studio, can will Internet stir with the stars for the organic combination of the influence of the two, by the power of the fan goods drainage, effectively increase the clothing brand fan base, strengthen the adhesiveness between and fans, so as to expand the range of consumer groups, improve sales revenue.