These large numbers of college students will move towards society and become the main force of social construction. Therefore, to explore the sports consumption of university students in Pingdingshan, to find out the existing problems in sports consumption, and to find solutions, its significance lies in: first, to make students more conscious of their own health and sports consumption problems, to improve their health awareness; to establish a healthy life learning concept, good exercise habits and lifestyle; secondly, it can provide useful reference for college students'sports courses, sports health consultation, stadium construction and so on. Third, optimize the structure and environment of sports consumption, adapt to the contradiction between the increase of sports consumption demand and the supply of sports consumption goods, and provide reference for the further formation and development of sports industry chain in Pingdingshan.