Brand and co-branded IP compared to other ways of joint, has a richer cultural content. Moreover, compared to the star presence of "sudden scandal" of a higher safety factor and the IP joint
Brands have a richer cultural content than other ways of co-branding than IP. Moreover, compared to the star's "sudden scandal" situation, the security factor associated with IP is higher
Compared with other joint names of IP, brand has more rich cultural content. Moreover, compared with the situation of "sudden scandal" of stars, the security coefficient of joint name with IP is higher