In health care and advanced medical

In health care and advanced medical system gradually perfect today, citizen's quality enhances unceasingly, the doctor-patient relationship, however, not only have no relief, escalating instead, the author found that the phenomenon is partly due to the public for doctors, medical workers even the professional image of cognitive bias, even exist "stereotypes" lead to formation of prejudice. In Kant's theory of graphic system, here is a tool for human to know the world, is the framework and structure of knowledge, is the combination of reason and sensibility, with a range of psychological structure of cognitive representation schema, here is not invariable, the media as a vehicle for public cognitive image doctor, to report on the doctor-patient relationship in the emotional changes directly affect the public building, for the doctor in the doctor's image plays an important role in the process. The process of building this is like building a new "schema."