abstract<br>In recent years, with the continuous development of network information, e-commerce emerges as the times require, because e-commerce itself has the characteristics of high efficiency, global, low cost and openness, which is just in line with the development needs of most rural areas. Under the background of the further development of e-commerce, the development of the "Internet +" market of county electric business has a very good development prospect in the future. At present, the rural e-commerce in Fusui county is still in its infancy. Its development can be achieved through the e-commerce with the advantages of commercial circulation, which can continuously expand its domestic demand, and then promote the sales of local corresponding agricultural products. This is a considerable space for development. However, as the development of rural e-commerce logistics is not mature enough, its logistics facilities and equipment, logistics service quality, work efficiency and other basic problems still need to be improved, so the reasonable planning of rural e-commerce logistics distribution system should not be underestimated.<br>This article mainly takes Fusui County, Chongzuo City, Guangxi as an example to further explore its problems in the development of e-commerce in the "Internet +" countryside. After sorting out and analyzing the relevant research materials and results of rural e-commerce at home and abroad, the current development status and future trend of rural e-commerce are summarized. Then using SWOT analysis method, this paper studies and analyzes the development of rural e-commerce in Fusui County Based on its disadvantages, advantages, threats and opportunities. Finally, according to the specific situation of the development of modern logistics in Fusui County, this paper puts forward specific measures to further accelerate the development of rural e-commerce in Fusui County, in order to promote the sustainable and healthy development of rural e-commerce logistics in Fusui County, which has a certain reference value for the development of rural e-commerce logistics in Guangxi.<br>Key words: Fusui County; rural e-commerce; logistics development; optimization
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