The fact that the majority of studied women reported they could count on the involvement of the mother, a friend or neighbor, evidences the predominance of the female figure by their side, i.e. the female figure was more familiar. Thus, the family environment is the first place of reference for women having to face the breastfeeding process post delivery. During this phase, due to the closeness to family members, women can exchange knowledge and share experiences, habits and conducts.