2.3.2.2 introduce excellent enterpr

2.3.2.2 introduce excellent enterprises and promote the innovation ability of local enterprisesHeilongjiang Province has no advantage in the production of ice and snow appliances, but because the development of industrial cluster needs a lot of ice and snow appliances to promote the improvement of ice and snow industry chain in Heilongjiang Province, so we should increase the efforts to introduce advanced enterprises. The introduction of excellent enterprises in Heilongjiang Province can not only promote the development of ice and snow sports industry in Heilongjiang Province, but also effectively promote the continuous follow-up technology improvement of local enterprises and promote their own development.2.3.2.3 strengthen personnel trainingThe cluster development of ice and snow industry not only needs professional talents to meet the needs of ice and snow tourism, ice and snow training industry, ice and snow sporting goods manufacturing industry and other related industries, but also needs a large number of talents to make bold innovation in the development and transformation process of ice and snow industry in Heilongjiang Province and promote the continuous improvement and development of ice and snow industry chain in Heilongjiang Province. Therefore, Heilongjiang Province should strengthen the training of ice and snow talents to meet the needs of the growing ice and snow industry cluster for professional talents [5].2.3.2.4 strengthen the construction of publicity platformThe cluster development of Heilongjiang ice and snow sports industry needs to build a good publicity platform to bring good publicity effect for the long-term of Heilongjiang ice and snow industry. Heilongjiang Province can promote the development of ice and snow sports tourism through various ice and snow sports scripts, which can lay a good foundation for the ice and snow sports industry of Heilongjiang Province. With the help of Internet technology and new media technology, Heilongjiang Province will develop its ice and snow sports industry Combining the ice and snow sports industry and ice and snow culture in Longjiang Province, we should carry out the work of appropriate transmission, so that more people can understand the development of ice and snow sports industry in Heilongjiang Province, and establish the brand effect for the development of ice and snow sports cluster in Heilongjiang Province.